SCARE Ad Concept Evaluation - Print

SCARE Ad Concept Evaluation - Print
Product Code: SCR_AD_PR_01
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There are basic deliverables that are always present in the output from this service. This foundation can be seen below:

  • General information
  • Writing
    • Overall commentary
    • SCARE matrix
    • Characterization matrix
    • Conceptual framework
  • Market targeting
    • ​Market profile
    • Cultural and language motility
    • Audience affiliation
    • Reader psych
    • SCARE tactics
  • Summary and commentary

Additional deliverables may be added to the output, based on the findings of the specific analysis.

The SCARE Ad Concept Evaluation - Print reviews and evaluates various proposed ad concepts for a specific product used for print venues. The report is designed to help with the decision of which concepts to present to a client. The evaluation will include information of the form, and other characteristics before final design marketing strategies and tactics are made.

The concept check provides evaluation and commentary along with the SCARE and characterization matrices for the ad concepts. Then it's evaluated against the target audience profiles to identify those that match most closely to the ad trends and the client's desires for their campaigns.

This iteration and validation keeps rewrites and extensive edits to a minimum. It also provides invaluable feedback on the audiences to which each concept appeals.

Engagement Model
Data CollectionUpload
Update FrequencySingle
Project Form
ExecutionSingle execution
Output Form
Size Range2-10 pages
MediaElectronic
Level of DetailSubmission specific
Timing and Schedule
Client Time ContributionMinimal
Project Length1 week
Presentation
Delivery MechanismVia email
Financial
Contract FormFixed bid
Payment ScheduleUpon submission

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