Strategic Market Analysis - Brand

Strategic Market Analysis - Brand
Product Code: SMA-ANAS-Brnd-01
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There are basic deliverables that are always present in the output from this service. This foundation can be seen below:

  • Current Organizational Market Description
    • History
    • Market Size
    • Changing Market Forms
    • Acknowledged Challenges
    • General Market and Organizational Market Position Trends
  • Current Goals, Objectives and Strategies
    • Direction
    • Constraints
    • Timeframe
  • Assumptions
    • Business Assumptions
    • Volumetrics
  • General Market Analysis
    • Status
    • Changing Forms
    • Opportunities and Evolution
  • Market and Industry Position
    • Market Share
    • Revenue
    • Thought Leadership
    • Pricing Paradigm
    • Delivery Effectiveness
    • Messaging
      • Consistency
      • Effectiveness
      • Volatility
    • Sentiment analysis
      • Current Sentiment
      • Sentiment Trends
      • Project Market Influence
      • Semantic Chain Analysis to Market Effects
    • Alliances and Partnerships
      • Partnership Effectiveness
      • Partnership Market Share
      • Partnership Sentiment
    • Emerging Technology Impact Patterns
      • Past Trends
      • Future Trends (by specific technology)
  • Strategic Options and Projections
    • Scenarios (maximum of three), each with:
      • Summary of Findings
      • Description
      • Selection Criteria
      • Areas of Interest and Possible Further Scrutiny
        • Market Exploration (new or existing)
        • Opportunity Potential (size or share)
        • Critical Components
          • Success
          • Failure
        • Cost
        • Risk Profile
        • Exposure Analysis
        • Actionable Steps
        • Deployment Guide

Additional deliverables may be added to the output, based on the findings of the specific analysis.

The strategic analysis of an organization's brand position in the general marketplace is essential to the continued brand viability. This type of analysis not only examines the position in the market but explores the limiting factors and the strengths that have established that position. In addition to defining the past and current state, a good strategic market analysis (SMA) also projects the behavior into the future. The projective analysis starts with the current situation and then extrapolates future behavior in the changing marketplace, as well as examining the drivers for potential new and emerging markets.

In the SIL SMA, both quantitative and qualitative factors in the complex dynamics of today's business are considered, ranging from revenue and market share, to social media sentiment patterns. An organization's strengths, weaknesses, opportunities, and threats are highlighted. While traditional market studies help organizations to design activities about inventory mixture and volume, workforce size, facility downsizing or expansion, capital expenditures, etc., the SIL SMA identifies the limitations of the market itself. This challenging, but comprehensive, perspective on strategic markets provides a better understanding of the core issues that limit or block an organization and its brand sales. Using the results from this analysis, current and future business strategies and tactics can be explored, ranked and reviewed.

SIL's SMA includes the current and future size of the market, channels for distribution, trends that affect the market, projected growth, costs, and profitability. SIL also covers critical success and failure factors, so that organizational efforts can be appropriately targeted. The results are backed by data gathered from global activity over an extensive period and updated constantly.

Engagement Model
Data CollectionFTP and email
Update FrequencySingle
Output Form
Size Range15-60 pages
MediaElectronic, maximum of 5 hardcopies
Level of DetailCompany and situation specific
Timing and Schedule
Client Time Contribution<10 total hours for data collection
Project Length3-5 weeks
Presentation
Delivery MechanismRemote meeting with screen display
Financial
Contract FormFixed bid
Payment ScheduleDeposit and completion