Strategic Market Analysis - Brand

The strategic analysis of an organization's brand position in the general marketplace is essential to the continued brand viability. This type of analysis not only examines the position in the market but explores the limiting factors and the strengths that have established that position. In addition to defining the past and current state, a good strategic market analysis (SMA) also projects the behavior into the future. The projective analysis starts with the current situation and then extrapolates future behavior in the changing marketplace, as well as examining the drivers for potential new and emerging markets.

In the SIL SMA, both quantitative and qualitative factors in the complex dynamics of today's business are considered, ranging from revenue and market share, to social media sentiment patterns. An organization's strengths, weaknesses, opportunities, and threats are highlighted. While traditional market studies help organizations to design activities about inventory mixture and volume, workforce size, facility downsizing or expansion, capital expenditures, etc., the SIL SMA identifies the limitations of the market itself. This challenging, but comprehensive, perspective on strategic markets provides a better understanding of the core issues that limit or block an organization and its brand sales. Using the results from this analysis, current and future business strategies and tactics can be explored, ranked and reviewed.

SIL's SMA includes the current and future size of the market, channels for distribution, trends that affect the market, projected growth, costs, and profitability. SIL also covers critical success and failure factors, so that organizational efforts can be appropriately targeted. The results are backed by data gathered from global activity over an extensive period and updated constantly.